When asked at the age of three what she wanted to be when she grew up, Olcay Gulsen replied ‘the boss’. Dream became a reality as she catapulted the cult SuperTrash brand to global success. Her fast-growing empire is about to celebrate its 5th anniversary and has an annual turn over of €25million.

Born in 1980 in Holland, Olcay has built a hugely successful career on an incredibly simple concept: giving fashionistas what they want. It was in 2004 after a meeting with LA socialite Eva Rily - the original founder – that Olcay had a ‘light bulb’ moment; she saw a market for the brand in Europe and the pair joined forces to develop it. In 2009, Olcay became the owner and creative director of the brand.